Segnatore
As the PR and marketing director for Orbit Group, I strategized and implemented the marketing plans for the opening and operating of the Italian restaurant Segnatore in Chicago. Efforts resulted in the concept generating nearly 1.3 million dollars in revenue within the first year of business and receiving critical acclaim from local and national publications and media outlets.
Role responsibilities included managing social media and digital platforms, copywriting for websites and bios, PR outreach and media management.